Keywords
organizational innovation
firm performance
Categories
How to Cite
Abstract
Globalization in the industrial economy and the current global competitive nature are some of the main forces that need to be faced by firms to survive. Based on this statement, firms should have good strategies to gain a competitive advantage over their competitors to compete on a global scale. One of the strategies is an innovation strategy consisting of product innovation and organizational innovation. Therefore, this study aims to determine the effect of product innovation and organizational innovation on firm performance. The data used in this study are the financial statements of manufacturing firms listed on the Indonesia Stock Exchange (IDX) year 2016 to 2018. The data were collected using a purposive sampling method. Then, the data were analyzed using multiple linear regression analysis. The findings showed that product innovation and organizational innovation have a positive and significant effect on firm performance
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